Australia’s premiere

specialist for

google ads

we partner with 6-8 figure shopify owners to build memorable brands
Free GROWTH action plan
Get it now
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can you relate?

facebook & instagram ads not cutting the mustard anymore?  you’re not alone.
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are you seeing results decreasing and costs increasing from tighter targeting and higher competition? maybe you're considering expanding to an omnichannel marketing approach but are unsure of the next platform to take the plunge into and are in need of a google ad specialist? or maybe you've already tried and haven't seen much success.
ad agency not delivering on their endless promises?
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we get it, trust us. we’ve been in your shoes, working brand side thinking ‘wtf are they actually doing’. many ‘do it all’ agencies think because they can run facebook ads, they can run google ads management too, and unfortunately, you’ve probably seen a reflection in your subpar google ad results. working with both google ads and facebook ads is like speaking two languages; lucky for you, we’re bi-lingual.
forever changing ad platforms and no idea where purchases are actually coming from?
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ever noticed every platform showcases different results? from shopify to facebook to google— they’re all different. what really is the most accurate?
we utilise the best attribution software in the industry- Northbeam. Northbeam tracks the most accurate results.
this may be a hard pill to swallow, but facebook & instagram ads results drive 10% of conversions for our shopify e-commerce brands, with 70% coming from google ads and another 20% coming from klaviyo.
not quite the results facebook ads is telling you now is it?
lucky for you, we are big on both transparency and accuracy.

6 reasons brands
choose us for google
ads management

no lock in contracts
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we’ve been in your shoes burnt when we worked brand side and LITERALLY always hated being stuck with a team that honestly sucked. we’re work on a 30 day rolling basis, no likey, no worries.
a team that can be trusted to be 100% honest
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we've worked with the best and worst agencies while working brand-side. our team provides an honest view of your e-commerce brand's performance without fluff. whether good or bad, we'll tell you. it allows good performance to be made better and bad performance to be fixed quickly.
best AD strategists in the world
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we believe in hiring the best always. Our team internally have managed a combined $4.34 million a month [yes that's, not a typo], on Google ads and brought those learnings to thatsgood+ STUDIO.
our crew relationship lasts
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on average our crew [client] relationship lasts 2.2 years,if we ever offboard we train the new internal ads team how to proficiently get the job done at our level.
we’ve scaled brand-side
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our extensive google experience comes from half a decade working brand-side growing a brand to multiple 8 figures.
this experience taught us everything needed to make this happen again, like clock-work.
google ads partner; certified
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as a google ads marketing agency for e-commerce brands; we’re trusted by Google to get e-commerce ads built that sell with the best ROI.

pure and simple.
partners

our worst google
result & how we fixed it

time and time again, ad agencies showcase their best results to solidify they’re the best in the game. yet we all know they’ve got skeletons in their closet; they’re the reason why ‘marketing agencies’ get a bad wrap.
we’re a google marketing studio that instead wants to leave it all on the table, go against the grain and showcase our worst google ad results, how we fixed it and why this brand is still with us today.
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original problem
results had declined, and the in-house team didn’t know how to improve results.
original problem
results had declined, and the in-house team didn’t know how to improve results.
the original solution proposed by thatsgood+ STUDIO:
fix double conversion tracking in the google ad account to show true account results from marketing efforts
launch new campaigns with conversion-first bidding strategies
why the original solution didn’t work…completely:
fixing the double tracking meant the Google ad account had record highs one day and record lows the other
google ad accounts historically had a ‘maximise click’ bidding strategy; with the coupling of tracking being resolved, changing to conversions put the account into learning longer than anticipated.
what we did to resolve the issue:
implemented a one-product category performance max, optimised it, and now it is the best-performing campaign in the account.
optimised the Google Shopping feed to rank better on quality keywords, beating the competition.
we developed scroll-stopping product images to stand out in shopping ads, increasing CTR and then conversions.
implemented an omnichannel re-marketing approach with sms and email marketing, driving purchases at a lower cost.
installed heat mapping tool to audit landing pages, making data-driven website adjustments doubling the conversion rate of the Shopify store
the final result
we’re not perfect, and we’ll never tell you we are, pulling the proverbial wool over your eyes. we’re quite literally transparent in everything we do.
now the skeletons out of the closet. check these results for yo-self.
$1.83M+
total ad spend
$9.71m+
generated for the crew
23.3
client life cycle
$26.37
cpa

case studies

Problems
Industry
NEW CUSTOMERS
revenue increase
ROAS
acquire new customers
fashion
803%
647% YoY
13.36
PROBLEM:
expanding new product lines
Goal:
reach new potential customers while maintaining new and existing collections sell-through rates
Solution:
breaking down campaigns into specific product categories through bidding strategies
new international markets
beauty
117%
63% MoM
6.78
PROBLEM:
launching to new markets and reaching new audiences
Goal:
launch new optimised product feeds, use Google Analytics to showcase "true" attribution due to multi-channel approach
Solution:
optimising product titles, descriptions and currency for search-ability in niche
acquire new customers
jewellery
111.96%
56% YoY
4.69
PROBLEM:
little to no budget being distributed to google & no new customers
Goal:
acquire new customers
Solution:
launch a built out strategy running campaigns optimised to reach new customers

case studies

acquire new customers
fashion
803%
647% YoY
13.36
PROBLEM:
Goal:
Solution:
Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience. The result was a tested and validated savåings and budgeting proposition. Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience.
new international markets
beauty
117%
63% MoM
6.78
PROBLEM:
Goal:
Solution:
Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience. The result was a tested and validated savåings and budgeting proposition. Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience.
acquire new customers
jewellery
111.96%
56% YoY
4.69
PROBLEM:
Goal:
Solution:
Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience. The result was a tested and validated savåings and budgeting proposition. Working closely with Woolworths within a SPRINT framework, we undertook extensive primary and secondary user research as well as user experience testing with the client’s desired target audience.

what we do
with google ads

fix tracking issues
47% of google action stratagems we do showcase a problem with conversion tracking. improve tracking- improve results.
google performance max/ shopping
crème de la crème of google ads, showcase offers and win against your competitors through feed optimisation and the power of Google’s AI genius.
google search ads
say goodbye to window shoppers who don’t want your product and hello to customers who are searching for your product, high-intent means higher ROI.
youtube ads
Reach potential customers whilst they’re trying to find reviews of your product or watching their favourite creator.
google display ads
get your products seen by your potential customers across the internet, from GQ to Vogue to Hypebeast their platform your e-comm oyster
google re-marketing ads
stay top of mind with customers who’ve visited your site but are not yet ready to cop your product.

generating more than $50k a month in revenue?

our growth action stratagem offers eye-watering free value- no joke.
With 394+ Google Ads action stratagems complete, we can confidently say that there are always ops for improvement in your campaigns, regardless of who's leading the ad strategy.
free  GROWTH action plan

crew
testimonials

Merchants Of The Sun
“Working closely with the team at Thats Good Studio for over a 2 years has been a dream. They have become a key part of Merchants as partners but also friends. Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”
Matthew Banks
Founder & Creative Director
Ringers Western
"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads. They were able to handle all channels of marketing from e-commerce strategy, email marketing, competitions and whatever we could throw at them. They're incredibly hard-working, great people and first class at anything they do.”
Andrew Macdonald
Owner & Founder
PlugHub
“Thats Good Studio is it! We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”
Filip & Damian
PlugHub Co-Founders

get started quickly
& easily with google ads

not everything has to feel like rocket science; sometimes, it can be as simple as abc.
connection
click the link and fill in your brand details and then book a call to discuss all the dirty details [current situation and stats, business goals].
stratagem
give us read only access to your google ads. then we get started on the secret sauce. our team will create a FREE personalised google ads ppc strategy aligned with your current performance and goals, showcasing how we can win together.
grow
once our killer team has got down and dirty building your personalised google ad campaigns out, we are ready to go within 3-5 business days.

what will you get

thatsgood+ communication

$4m per month ad spend experienced google ad strategist

crew manager [point of contact] + direct comms on slack

bi-weekly calls [first 2 months]

monthly calls & reports

live reporting dashboard [we don’t hold secrets here]

technical proficiency

conversion tracking and account set-up with our specialists

in-depth account action stratagem

3-day, 5-day, 30-day and 90-day check-ins between the google ad account specialist and account manager

data feed watch management [we absorb the cost for you]

northbeam attribution tracking [we  absorb the $1000 cost for you]

title and description optimisations

marketing proficiency

original

CRO advise & in-house web dev

brand design guidelines [we are all about being on brand]

experienced specialists [all things google, copywriting, data engineering]

why google ads now?

it’s 2023. unfortunately, with the rising costs of facebook/ instagram ads, the unreliability of TikTok ads there is literally no better time to advertise with Google.
6 years ago were the golden ages of Facebook ads; spend a $1 make $8 CONSISTENTLY. those days are now over for Facebook but only just beginning for Google. What could your brand do with consistent results that cost less?
how is this all possible with Google? 2 simple reasons:

Google ads are less competitive than facebook ads

Google ads have more data points than facebook- specifically 71,948,000

it’s not always the case that more is better BUT:

more data

=

better understanding

=

hyper-targeted ads

=

higher ROI

no brainer. Is 2023 going to be your year or are you going to watch your competitors scale further and further ahead?
see more

why thatsgood+ STUDIO
for google ads?

we could be your miracle!
other agencies
x

generalists without specialisation

x

minimum 3-month contracts

x

king of spin, result hiding, bs artists [can you tell we’ve been burnt b4]

x

cookie-cutter approach, “but we’re a big agency so it's fine”

x

you’re just another number

x

bringing any client onboard just to keep their overhead costs at bay

specialists in Google Ads

30-day rolling terms

relationship-focused, transparent through it all

world-class google ad specialists

honest care for every brand we have the pleasure of partnering with

more than half a decade of e-commerce brand-side knowledge

lean and mean team, who like to move quickly

then again we may not be

honesty is the best policy
often agencies have the king of spin sales teams, promising the dream and delivering sweet FA.
fortunately, that’s just not us.
free  GROWTH action plan

faq's

do you offer a free audit of my google ad account?

you bet! click the link here and fill in your brand details and then book a call to discuss all the dirty details. [who doesn’t love free things]

how does running google ads benefit my brand?

with the results of facebook declining and tiktok still trying to catch up in the ad game; there’s no better time than google. google ads have more data points than facebook- specifically 71,948,000 [crazy, hey].
a few keywords that will put it short how google will benefit your e-commerce brand — intent. targeting. cost effectiveness.
google ads are targeted to users who are actively searching for specific products or services, indicating a higher intent to purchase plus it’s a PPC model [pay-per-click], meaning you only pay when a potential customer clicks. the platform also offers advanced audience targeting options, such as location, device type, and search keywords, which allows for highly targeted campaigns. you’ll also learn that google ads generally have a higher click-through rate and lower cost per click; meaning you can get more clicks and conversions for what you spend = greater ROI.

what can you guarantee our brand?

we're not here to sell you an unrealistic dream case scenario- you can find those people elsewhere. we're transparent communicators who won't lock you into contracts and provide a free google action plan to get you where you need to be.

why should i work with thatsgood+ STUDIO

we understand what it takes to build a brand from grass roots. how far a dollar needs to stretch and what it’s like to be burnt by “agencies”. we spent half a decade brand side. so we get it, building a brand can be difficult- great things take time.

others say clients we say crew. our relationships are symbiotic, not one-directional, a collaboration of friends and partnerships rather than one working for the other. we handle all our comms through slack, dropping the formalities and making communication easy; plus you can always pick up your phone and give us a call.

our crew commonly stays with us for an average of 2.2 years, meaning once we’ve helped grow them to the next chapter in their business we train the new internal digital marketing team how to proficiently get the job done at our level.

our team is relationship-focused first, meaning transparency for you through it all. we only hire the best; our team internally have managed a combined $4.34 million a month [yes that's, not a typo], on Google ads and brought those learnings to thatsgood+ STUDIO.

specialists in Google Ads

30-day rolling terms

relationship-focused, transparent through it all

cookie-cutter approach, “but we’re a big agency so it's fine”

world-class google ad specialists

honest care for every brand we have the pleasure of partnering with

more than half a decade of e-commerce brand-side knowledge

honest care for every brand we have the pleasure of partnering with

how do you handle communication with my brand

others say clients we say crew. our relationships are symbiotic, not one-directional, a collaboration of friends and partnerships rather than one working for the other. we handle all our comms through slack, dropping the formalities and making communication easy; plus you can always pick up your phone and give us a call.

how much do you know about the shopify eco system?

we were brand builders for 5 years first before we were ppc specialists; scaling a brand from fashion brand from $500k to $10.8m.

from acquisition marketing through Google Ads to the best applications to use to get the best conversions rate and optimisations fortunately for you, we know a lot.

we give all this information at no added cost to you when we get going.